Privacy policy

Last Updated: July 9, 2026

This Privacy Policy describes how Vivant Wigs (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from vivantwigs.com (the "Site") or otherwise communicate with us (collectively, the "Services").

By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

1. Personal Information We Collect

We collect personal information about you from various sources, as described below. The specific pieces of information we collect depend on how you interact with our Site.

Information We Collect Directly from You

Information that you submit directly to us through our Services may include:

  • Contact Details: Your name, shipping address, billing address, phone number, and email address.

  • Order & Transaction Information: Items you view, add to your cart, add to your wishlist, or purchase, as well as return, exchange, or cancellation records.

  • Customer Support Communications: Information you choose to include in communications with us, such as when sending an inquiry or support request.

Information We Collect Automatically

When you visit our Site, we automatically collect certain information about your device and interaction with the Services using cookies, pixels, and similar technologies. This includes:

  • Device Information: Browser type, device type, operating system, unique device identifiers, IP address, and network connection details.

  • Usage Data: Pages viewed, links clicked, time spent on the Site, products added to the cart, and other browsing behaviors.

Information Obtained from Third Parties

We may obtain information about you from third parties, including service providers who collect information on our behalf, such as:

  • Shopify: Our e-commerce platform host, which processes data to enable our storefront functionality.

  • Payment Processors: Financial institutions that securely collect payment details to fulfill transactions.

2. How We Use Your Personal Information

We use the personal information we collect for the following operational and commercial purposes:

  • Providing and Fulfilling Services: To process payments, fulfill and ship orders, manage your account, facilitate returns or exchanges, and provide customer support.

  • Marketing and Advertising: To send promotional communications via email or text message, and to display targeted advertisements for products we think may interest you, subject to your communication preferences.

  • Security and Fraud Prevention: To detect, investigate, or prevent fraudulent, unauthorized, or illegal activity, and to secure our online store platform.

  • Legal Compliance: To comply with applicable laws, respond to valid legal requests (such as subpoenas or government inquiries), and enforce our Terms of Service.

3. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for business or legal purposes, including:

  • Service Providers: Vendors who perform services on our behalf, such as cloud hosting providers, IT management, data analytics tools, customer support systems, and shipping/fulfillment couriers.

  • Payment Processors: Secure third-party payment gateways necessary to process transactions safely.

  • Shopify: As our hosting platform, Shopify processes data in accordance with the Shopify Consumer Privacy Policy.

  • Corporate Transactions: In connection with a business merger, sale of assets, or restructuring.

  • Legal Obligations: To comply with law enforcement requests, protect our legal rights, or safeguard the safety of our users.

4. Your Rights and Choices

Depending on where you reside (including various US states, the UK, or the EEA), you may have some or all of the following rights regarding your personal information:

  • Right to Access / Know: The right to request a copy of the personal data we hold about you.

  • Right to Delete: The right to request that we delete your personal information, subject to certain legal exceptions.

  • Right to Correct: The right to request that we correct inaccurate or incomplete data.

  • Right to Opt-Out of Targeted Advertising: You can opt-out of targeted marketing by adjusting your cookie preferences or using industry standard tools like the Global Privacy Control.

  • Managing Communications: You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any promotional email.

To exercise any of these rights, please contact us using the information provided below.

5. Security and Data Retention

  • Security: We employ standard security practices to protect your data. However, please be aware that no method of transmission over the internet or electronic storage is completely secure. We recommend using secure channels for all communications.

  • Retention: We retain your personal information for as long as necessary to maintain your account, fulfill orders, resolve disputes, or comply with statutory legal requirements.

6. Children's Privacy

Our Services are not designed for or targeted at children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal data, please contact us to request its deletion.

7. Contact Information

If you have questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us:

  • Phone: +1 531-278-9972

  • Email: support@vivantwigs.com

  • Mailing Address: 128 Sequester Dr, Stafford, VA 22556, United States